Zachary Richard Makes TV Spot For Whooping Crane Awareness

BATON ROUGE (AP) — Cajun singer and songwriter Zachary Richard says whooping cranes are important to Louisiana, and people should help protect them.

         He's made a 30-second television spot about the endangered birds for the Louisiana Department of Wildlife and Fisheries. The agency says it's scheduled for distribution later this month.

         There are only about 600 of the elegant 5-foot-tall birds in the world. They're all descendants of 15 that once lived in Texas.

- Sponsors -

         Louisiana is trying to create a flock in the general area where the birds once lived. Officials say it could take 15 to 20 years to reach the goal of at least 25 to 30 productive pairs, or about 130 cranes in the state.

         Richard doesn't identify himself in the TV spot, which shows only whooping cranes. It opens with a group of brown-and-white juveniles. Shortly after Richard begins his voiceover, a Cajun fiddle starts in the background and a white adult with black wingtips is shown soaring overhead.

         "Whooping cranes are back in Louisiana and Wildlife and Fisheries needs your help as they expand their range," Richard says. "The cranes are one of the most magnificent species in the world and face many natural challenges in the wild."

- Partner Content -

Entergy’s Energy Smart Program Brings Cost Conscious Innovation to New Orleans

Offering comprehensive energy efficiency at no cost to the consumer, Entergy’s Energy Smart program incentivizes Entergy New Orleans customers to perform energy-saving upgrades in...

         He says people can also hurt them. Richard asks those who see a whooping crane to watch it from a distance, and to call the department if they see anyone doing something illegal.

         A grant from Chevron paid for the spot, according to a department news release.

         "Zachary Richard's support for this project is greatly appreciated and we hope his message furthers the department's efforts to protect whooping cranes, especially during these critical early years of the reintroduction project," said Robert Love, administrator for the department's coastal and nongame resources division.

- Sponsors -

         The state has released 64 juveniles at White Lake near Gueydan since early 2011, and 40 are alive. The 24 deaths include six shootings.

         For more information

 

 

 

Digital Sponsors / Become a Sponsor

Follow the issues, companies and people that matter most to business in New Orleans.

Email Newsletter

Sign up for our email newsletter