Xavier University Of Louisiana Makes Two New Marketing And Communications Appointments


NEW ORLEANS — Xavier University of Louisiana announced the promotions of two key members of its Marketing and Communications team.

Diana Hernandez, who previously served as Manager of Marketing, Communications and Digital Strategy has been appointed as Director of Marketing and Communications. Ashley Daniels, who had served as Marketing and Communications Specialist, has been named Manager of Digital Strategy. 

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“Ms. Hernandez and Ms. Daniels both possess the expertise to move Xavier’s Marketing and Communications Department forward, and they will be key to effectively communicating the University’s unique history and mission,” said Xavier President Reynold Verret.

In her new role of Marketing and Communications Director, Hernandez will oversee all aspects of Xavier’s marketing and communications efforts, including leading our marketing strategies, media outreach, advertising campaigns, social media, community relations, and branding implementation for the organization. The department will report to Patrice Bell Mercadel, Chief of Staff at Xavier.

Hernandez’s experience includes a valuable mix of corporate marketing and advertising agency roles, which has shaped her integrated approach to communications. She is a results-driven, creative leader and is accomplished in developing successful local and national media campaigns. Before joining the Xavier team, she was the Public Relations Manager for Transdev Services, public-private operating partner of the Regional Transit Authority.

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“I am honored to lead the Marketing and Communications Department and continue advancing Xavier’s history and mission,” said Hernandez. “I look forward to working with all university departments and divisions to promote and share Xavier’s excellence.
A first-generation New Orleanian, Hernandez earned her Bachelor of Science in Marketing from the University of New Orleans.

In the new role of Manager of Marketing and Digital Strategy, Daniels, a 2010 Xavier graduate, will oversee the management of digital communications including digital strategy for social media and Xavier’s website. Daniels bring eight years plus of experience managing multiple facets of marketing programs and platforms.

“From the first day I arrived at Xavier as freshman I knew it was unique and like no other university. I am honored to have the opportunity work with world class faculty and staff to show the rest of the world why Xavier is Excellence,” said Daniels.

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Daniels holds a B.S. in Sales and Marketing with a minor in History.

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