Alyssa Fletchinger Higgins, Vice President of Plush Appeal – The Mardi Gras Spot, epitomizes the spirit of joy and community that defines this vibrant region. Under her leadership, this cherished family-owned business, founded in 1989 by Daryl Fletchinger, has become synonymous with Mardi Gras celebrations, providing exquisite, tailor-made throws and decorations. Alyssa’s dedication extends beyond merely supplying carnival essentials; she is also involved in ensuring that the joy of Mardi Gras is intertwined with values of sustainability and environmental consciousness.
Alyssa’s journey with Plush Appeal began at the tender age of eight when she served as the company’s first “product tester,” a role that has since seen her grow into a pivotal figure in the Mardi Gras community. Her commitment to innovation is evident in her push towards eco-friendly throws, such as recycled plastic beads, which make up 80% of the store’s offerings, and sustainable keepsakes like fanny packs and glass beads, reflecting a return to tradition with a modern twist.
Plush Appeal’s evolution under Alyssa’s guidance showcases a balance between festive extravagance and environmental stewardship, a testament to her ability to adapt and lead in changing times. By fostering partnerships with local organizations for bead recycling, Alyssa has ensured that Mardi Gras remains a celebration of culture and community. Her efforts exemplify how traditions can evolve to meet contemporary values, making Alyssa Fletchinger Higgins a beacon of innovation in the heart of New Orleans’ Mardi Gras celebrations.
Plush Appeal
504-482-6100 // afletchinger@plushappeal.com // MardiGrasSpot.com
