When her dream job didn’t exist, Allison Herrera didn’t search for simply a seat at the table. Instead, she created a whole new table for herself and opened Uptown Girl Media.
Allison Herrera, a New Orleans native, is the founder and CEO of Uptown Girl Media, LLC, a full-service marketing agency focused on digital marketing services. Before launching her own agency, there were no local marketing agencies who produced videos in-house. Herrera kick-started a revolution for how marketing was perceived in South Louisiana and became the first minority-owned company that transformed digital advertising, specifically video advertising.
Through her modern advances and all-female powerhouse company, Herrera is a valuable player in her industry – working with well-established brands as she embraces innovative approaches in shifting what the traditional role of a marketer looks like. Herrera also enjoys taking a multi-perspective team approach and values a collaborative effort in achieving success, as she fully invests in her clients’ companies. She strategizes her clients’ marketing goals based on a direction of what she truly believes is best for their businesses.
Beyond her professional responsibilities, Herrera is an ever-present staple in her community. She holds a handful of board positions and is currently the President of the American Marketing Association. Whether supporting charities such as Son of a Saint, serving on the board of the Junior League, or working hands on with students at St. Michael Special School, Herrera is a strong believer in giving back to her community.
Uptown Girl Media, LLC
504-788-2UGM // uptowngirl.media //contact@uptowngirl.media
