Katherine Garcia, Senior Director of Operations at WB Collective and WBEC South, has built a dynamic 20+ year career supporting diverse suppliers and corporations-one that has taken her on a path she never expected. Since joining WBEC South nine years ago, Katherine has been deeply inspired by the organization’s mission. She quickly fell in love with the work and takes pride and excels in serving a vibrant community of women business owners, passionately championing their success every step of the way.
“I didn’t originally set out to work with entrepreneurs,” Katherine shares. “I fell in love with the mission, the work, and especially the vibrant communities we serve.”
Today, Katherine leads the WB Collective in New Orleans, a built-in community of entrepreneurs, corporations, and resource organizations designed to support the growth of women-owned businesses. More than just a coworking space, the WB Collective offers business and professional development opportunities, as well as private offices and event space, in the heart of the Central Business District.
“At the WB Collective, we have the honor of working alongside some of the most inspiring women business owners in the region,” she says. “It’s a privilege to show up every day and support their success.”
The WB Collective recently celebrated its fifth anniversary, and its continued growth is rooted in inclusion. What started with a focus on certified women-owned businesses has evolved into a welcoming space for all women, no matter where they are on their business journey.
“The WB Collective has become a pipeline for the next generation of entrepreneurs,” Katherine explains. “It’s a space where seasoned business owners and early-stage founders come together, share energy, and learn from one another. That dynamic has truly kept the magic going.”
Looking ahead, the focus remains on expanding awareness of the WB Collective’s unique offerings, including its beautiful, flexible event space that’s perfect for small to mid-sized gatherings in New Orleans.
“The WB Collective is something really special,” says Katherine. “It was created by women, for women. It’s not just about office space—it’s about building community, creating meaningful connections, and providing the tools women business owners need to thrive.”
WB Collective
wbcollective.com | 504-830-0149
