WixCon Event Welcomed Web Experts from Around the World

NEW ORLEANS – In late May, more than 100 web designers, entrepreneurs, and marketers gathered beneath the chandeliers of a swanky reception space in Mid City for WixCon2019.

The convention was created for and by members of Wix.com – a web developer with millions of users worldwide.Over the course of two days, speakers engaged an international audience on such topics as coding, branding, writing copy, and developing a three-figure income through Wix.com. Small group discussions also took place.

Brett Haralson, head of the global community for Wix.com, kicked off the event.

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“WixCon is 100-percent designed by the people who come together to grow their businesses, and talk about their clients, struggles and achievements,” said Haralson. “This is their space to talk about the things that are important to them. And it’s their singular annual offline event.

Haralson emphasized that the conference isn’t about Wix.com. It’s about the entrepreneurs – the Wix experts – who have become successful by using the company.

Wix experts apply their design, coding and content writing skills when developing their  individual agencies and companies, and they also advise people who are trying to do the same.

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“We’re making people successful, and being successful together with Wix. It’s amazing,” said Haralson.

Photo from Electric Puzzle

The Wix experts range from freelancers  to “people who have done thousands of websites and have built a huge agency,” said Sarah George Durham, a mother of five who lives in Atlanta, Georgia.

Durham is the founder of Three4, a small business dedicated to providing professional quality design to small business owners at reasonable prices.

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“The thing that binds us all is we all use Wix as our platform to design websites,” she added. “That’s at the core of what we are.”

Because the Wix experts are scattered around world, the majority of their communication takes place online. So being able to mingle with one another face-to-face during the conference is a treat for many reasons.

“We have a great connection on Facebook and in different (online) communities, but to be able to meet everybody, and to be in the same place at the same time, creates a hotbed of ideas, connections and inspirations,” said Durham.

Karen Sokolow, the founder and creative director of the Awaken Studio for web design, lives in Tel Aviv, Israel. A Wix user since 2012, Sokolow developed her business by using Wix and has created more than 100 websites for clients worldwide.

“WixCon gives members of the Wix community a chance to make new friends and memories,” said Sokolow.

Photo from Electric Puzzle

“People are experiencing something really special together for the first time,” she said. “A lot of people haven’t been to New Orleans, so to be able to create those connections and those memories strengthens and deepens those bonds.”

Some participants took road trip to WixCon. Others arrived in New Orleans a few days early, so that they could spend visit with one another outside of the conference.

“We want as much time together as possible, because if you put a bunch of us experts in a group, the energy level goes through the roof,” said Sokolow.

May O’Connor, a Wix expert, and the founder and principal of Magnolia Ad Com, traveled from Delray Beach, Florida, for the conference. But she once lived in New Orleans.

“Being able to walk these streets that I know and I love with this group of people, knowing they came together in such an incredible way, is awesome,” she said, adding that the city is the perfect setting for such an eclectic group of people.. “It’s just such a great place to have this event.”


Suzanne Pfefferle Tafur is the associate news editor of BizNewOrleans.com

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