Urban South Brewery Introduces THC Seltzer

NEW ORLEANS— Urban South Brewery has announced the release of Driftee, a non-alcoholic THC seltzer.

This new category of beverage is infused with the psychoactive ingredient TCH derived from hemp plants. Some drinkers say it has the same intoxicating effect as a light beer or glass of wine. 

“At Urban South, we’re always pushing boundaries, and Driftee is a testament to our commitment to innovation,” said Jacob Landry, founder of the brewery. “Driftee isn’t just a beverage; it’s an experience. Crafting this THC-infused seltzer has been a labor of love, and we’re proud to bring something different to the communities we serve.”

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Driftee Lemon Lavender 12oz Can Rendering Printed CanLandry said Driftee has zero carbs, zero calories and zero sugar. It comes in three flavors: Lemon Lavender, Tangerine Ginger and Grapefruit. It will be produced and packaged in Louisiana. 

The brewery has partnered with Wines Unlimited to distribute statewide. It will be available at grocery chains, including Rouses.

Founded in 2016 on Tchoupitoulas Street, Urban South Brewery now has a satellite location in Houston. It expanded east with its 2022 purchase of Perfect Plain Brewing Co. in Pensacola, Florida. Its beverage lineup includes Paradise Park American Lager, Holy Roller Hazy IPA and Juvie Juice.

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