MONROVIA, CA – Trader Joe's, a unique, neighborhood grocery store with foods and beverages ranging from the everyday to the exotic, has signed a lease for a new location in Metairie, LA.
Scheduled to open in the second half of 2016, the Metairie store will be Louisiana’s second Trader Joe’s and the first Trader Joe’s in the New Orleans metropolitan area.
The Metairie Trader Joe’s will be located at the corner of Veterans Memorial Boulevard and North Labarre Road and will be approximately 10,200 square feet. In addition to groceries, the store will offer wine, beer and spirits.
Trader Joe’s opened its first store in 1958 in the Los Angeles area and has since expanded to more than 440 stores in 39 states.
Many New Orleans and Metairie area residents can expect to receive a copy of Trader Joe’s “Fearless Flyer” in their mailboxes after the store opens. The Fearless Flyer highlights a selection of Trader Joe’s products that the company’s buyers believe are worthy of customer interest, from comfort foods to items that are organic or that boast other special attributes.
Trader Joe's carries an extensive array of domestic and imported foods and beverages, including artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, vitamins and more.
Store reps say they offer customers the basics, like milk and eggs, at honest, low prices. They say they don’t have “sales” for a few days only to hike the prices back up again, but that their prices change only when costs change— there are no promotions, discount cards, or couponing wars.
The store also offers more than 3,000 items under the Trader Joe’s private label, which includes Trader José's salsas, Trader Ming’s fried rice, Trader Giotto’s marinara sauces and many other specially purchased items.
Trader Joe’s purchases from manufacturers wherever possible, not through distributors, and in many cases they will take a brand-name product, take out the artificial preservatives, artificial flavors, synthetic colors and other undesirable ingredients and put it under their Trader Joe’s label to offer it at a competitive price.
Trader Joe’s introduces approximately a dozen new items every month, heightening the store’s adventurous appeal. Their buyers travel around the world searching for unique products at great values, and thousands of items are tasted each year to find products that both appeal to the culinary adventurer and the microwave aficionado.
