NEW ORLEANS — For the third year in a row, New Orleans & Company is sponsoring a live broadcast of NBC’s Today Show with Hoda and Jenna from the French Quarter. The live broadcast will happen at 10 a.m. central on Thursday, April 11, and the network will broadcast a taped episode at 10 a.m. central on Friday, April 12. The broadcasts coincide with the city’s annual French Quarter Festival.
“We are deeply grateful for our strong partnership with the Today team, a testament to the great working relationship we have established with their production team, this year extending to the French Quarter Festival staff,” said Walter J. Leger III, president and CEO of New Orleans & Company, which is the city’s destination marketing organization. “It also speaks to the power of partnership that we enjoy with so many across our hospitality community and media domestically and internationally. Once again, together with New Orleans & Company, Hoda and Jenna will spotlight the culture, cuisine and creativity of the Crescent City with two full-hour broadcasts, as well as special streaming content, robust social media coverage and live events.”
The partnership will be promoted across Today platforms.
