NEW ORLEANS – The NOW Massage will open its first Louisiana location on Dec. 27 at 1060 Girod Street. It will be owned and operated by Jazmine Mitchell.
“The NOW Downtown New Orleans provides a relaxing cityside oasis for visitors and locals looking to recharge their energy through the healing benefits of massage therapy,” said Mitchell, whose background is in banking and real estate.
The brand launched in 2015 in Los Angeles. It began franchising in 2019. The NOW has more than 50 boutiques nationwide and more than 100 in development.