NEW ORLEANS – The New Orleans-based advertising agency that pioneered analytical legal marketing for disability law more than 25 years ago has a new name and a broader focus, reps said. The Marketing Center for Disability Law Practices announced that it will be rebranding as Firmidable, effective immediately. The announcement was made by Firmidable Founder and President Nathan Chapman.
Recognized for its work with disability law firms, Firmidable will be branching out from that specialty, further positioning itself to service more mid-to-large sized firms. The firm will maintain an effective legal marketing team committed to generating market share for clients, all while adopting a more consultative approach through an expansion of services with offerings like multi-year marketing plans and facilitating partner’s strategic retreats, reps said.
“Our team understands better than anyone else how America chooses their lawyers,” Chapman said. “We have an unparalleled track record of connecting law firms across the country with their next client, and now we will do so for all areas of law, particularly attorneys who help ordinary Americans.”
“Firmidable is more than our new name,” he said. “As Firmidable, we break through the ordinary with a distinct voice, using our own proprietary data to zero in on our client’s passion, integrity and authenticity across any medium from paid search to revenue-generating websites to print and TV.”
Under Chapman’s continued leadership, Firmidable will retain its existing staff and corporate headquarters in New Orleans’ lower Garden District, located at 1539 Jackson Ave., reps said. The firm has a team of 20 highly specialized, data-driven legal marketing experts. No workforce changes are anticipated as a result of the rebranding.
“Our firm would not be where it’s at now without the expertise of Nathan and his team at Firmidable,” said Gary Bimberg, managing partner at Levine Benjamin Law Firm in Detroit. “I would certainly recommend Firmidable to other law firms who are in search of quality marketing.”
As a highly specialized legal consulting, marketing and advertising agency, Firmidable is a magnet for legal firms across the country from Maine to Hawaii seeking customized, data-driven, strategic, revenue-focused marketing strategies and results, reps said. After more than 25 years, Firmidable remains steadfast in its commitment to offering second-to-none marketing solutions to law firms nationwide.
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