NEW ORLEANS (press release) – Taymar Sales U. has signed a multiyear agreement to handle outbound ticket sales for the Sugar Bowl.
“The Allstate Sugar Bowl has a legacy of hosting the best of college football and as we explored ways to elevate our outbound ticket sales and operations, it became clear that Taymar was the ideal partner for us,” said Sugar Bowl CEO Jeff Hundley. “Mark Dyer and his team bring decades of industry-leading experience, along with a unique partnership framework, personal touch, and growth mindset that align with our mission.”
The Allstate Sugar Bowl is the first College Football Playoff bowl client for Taymar Sales U. and joins LSU as a Taymar client in Louisiana.
“We are truly honored to go to work for Jeff Hundley and the Allstate Sugar Bowl,” said Taymar Founder/CEO Mark Dyer. “I went to my first Sugar Bowl in 1986 and have been back many times. It is always a fabulous event and a memorable week of activities in the great city of New Orleans. The expansion of the College Football Playoff will lead to exciting opportunities for new schools to be part of this event.”
The Allstate Sugar Bowl becomes the 21st Taymar Sales U. client and marks the sixth new client to sign with Taymar this year.
“As the College Football Playoff enters a new era of an expansion, we are excited to work on behalf of the Allstate Sugar Bowl to uncover new opportunities and serve college football fans across the country,” said Taymar President Joe Rickert. “This is an incredible opportunity and we are already underway in recruiting a dynamic and innovative leader to make an instant impact in New Orleans.”
