Tag Heuer, Tech Companies Unveil $1,500 Luxury Smartwatch

NEW YORK (AP) — A leading Swiss watchmaker and two technology titans have combined forces to produce a computerized wristwatch billed as the "world's smartest luxury watch."

         Tag Heuer CEO Jean-Claude Biver says his company has been building mechanical watches for more than a century but knew little about building an Internet-connected device that younger buyers would want. So it partnered with Intel and Google in what he calls the "marriage of Watch Valley and Silicon Valley."

         Various manufacturers have made watches using Google's Android Wear system but they typically look more like mini computers on a wrist rather than a watch.

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         Luxury comes with a price: Tag Heuer Connected starts selling in the U.S. on Monday for $1,500, with other markets to come. By contrast, the cheapest Android Wear watch costs $129.



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