NEW ORLEANS – New Orleans-based marketing and public relations firm the Spears Group received 13 total awards, including its third Silver Anvil in four years, from the New Orleans chapter of the Public Relations Society of America (PRSA) at the 2019 Fleurish Awards on Thursday, Nov. 14 at the Pythian Market. Spears was presented with a Silver Anvil, the industry’s highest honor recognizing outstanding strategic public relations programs, for its Fix the Mix campaign on behalf of the Greater New Orleans Housing Alliance (GNOHA).“One of the most significant recommendations out of the HousingNOLA planning process was the Smart Housing Mix, and in light of our city’s severe affordable housing crisis, its implementation was and still is imperative for New Orleans’ future,” said HousingNOLA Executive Director Andreanecia Morris. “With work this important, we immediately enlisted Spears Group, not only for their experience and proven track record with integrated marketing, but as the only firm we entrusted to embody our mission and make it their own.”
In addition to the Silver Anvil, Spears Group also received eight Awards of Excellence and three Awards of Merit for the following submissions:
Campaigns
- GNOHA + Fix the Mix – Silver Anvil (Public Affairs Category)
- La Fête du Rosé – Award of Excellence (Brief Special Events/Observances Category)
- New Orleans Business Alliance + Annual Meeting – Award of Excellence (Brief Special Events/Observances Category)
- National Fried Chicken Festival – Award of Merit (Brief Special Events/Observances Category)
Outstanding Elements
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GNOHA + Fix The Mix Video Series – Award of Excellence (Social Media Category)
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La Fête du Rosé – Award of Excellence (Social Media Category)
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Landis Construction + Cohen High School RFP Submission – Award of Excellence (Print Category)
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New Orleans Business Alliance + Annual Impact Report – Award of Excellence (Print Category)
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New Orleans Business Alliance + Biz New Orleans Cover Story – Award of Excellence (Print Category)
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Xavier University of Louisiana + Biz New Orleans Feature Story – Award of Excellence (Print Category)
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Landis Construction + Martin Behrman Elementary RFP Submission – Award of Merit (Print Category)
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Mayor LaToya Cantrell + Transition Report – Award of Merit (Print Category)
Spears Group Vice President of Public Relations Malana Joseph Mitchell was also honored with the 2019 Plate Spinner Award recognizing chapter members who go above and beyond in their industry while balancing multiple, complex projects.
“I am immensely proud of this team and the incredible work they’ve done over the course of this past year,” said Cleveland Spears, III, President and CEO of Spears Group. “Receiving our highest total number of awards in a single evening, and our third Silver Anvil is a true testament to that work, and how far we’ve come since I founded the company over 11 years ago. With the current depth, talent and diversity of our company, I can genuinely say our future has never been brighter, and I cannot wait to see what’s in store for 2020.”
