NEW ORLEANS (AP) — The Saints are planning to raise ticket prices to help get their revenue back on par with the NFL average.
The Advocate reports the team will increase rates this season to generate income that officials said will be used to improve the fan experience.
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While no details were given on how the hike will impact specific seats, 75 percent of ticket holders will see prices rise by 10 percent or less. The rest could see rates climb higher.
The team said the goal is not to maximize the value of the seats but rather to continue generating income that can be reinvested to make the game-day experience better for those who purchased the 585,113 tickets sold last season.
New Orleans last increased the price of tickets in 2016.
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