NEW ORLEANS – For the 10th annual San Fermin in Nueva Orleans (Running of the Bulls in New Orleans), Mickey Hanning, “El Padrino” (or the Godfather) of the organization, has decided to take the experience into the future by partnering with New Orleans’ premier Virtual Reality Production company R&D Design to capture the event in Virtual Reality or 360 degree video.
R&D Design reps said this innovative step follows a national trend of utilizing this technology to reach a wider audience. By providing an engaging virtual experience, R&D Design reps said they hope to attract future attendees, adding to the booming tourism industry within New Orleans especially during the slower months of the hot summer.
The Running of the Bulls in New Orleans has steadily increased in popularity since its inception in 2007. In 2016, for the very first time, the highlights of the event can not only be viewed but also experienced through Youtube and Facebook VR players (links to be available on R&D’s Facebook and Youtube pages days after the event).
NOLA Bulls’ Hanning said the decision to work with R&D Design ensures that the increasingly popular event will expand its reach by providing those interested in attending with a tool to explore and experience the event. "Because we are working so hard during the event, my partners and I rarely get the opportunity to see what's happening out there,” Hanning said. “We're really excited about R&D Design's ability to document the run with this amazing technology so that we can see the madness that it's become."
“Covering unique and increasingly popular events like Running of the Bulls in Virtual Reality highlights the attractive culture of New Orleans and illustrates what makes this place so special,” David Holtman, Managing Director at R&D Design, said. “We are so grateful for the opportunity to capture Running of the Bulls this year, one of my personal favorite festivals in New Orleans. We look forward to continuing to identify and use the most innovative ways to capture the festival in coming years.”
R&D Design, a full service marketing agency in New Orleans that specializes in premium content production as well as Virtual Reality production, has partnered with a number of organizations throughout New Orleans covering real estate, social media management, tourism, music, hospitality, retail and dining.
R&D Design reps said their mission is to work with businesses, organizations and leaders interested in developing innovative marketing strategies that will pave the way of the future towards enhanced customer engagement.
