Redfin Brings Progressive Real Estate Brokerage, Industry-Leading Website And Mobile Apps To New Orleans

SEATTLE – Redfin, the next-generation real estate brokerage, announced today the debut of its home-buying and selling services in New Orleans.

         In addition to working with local Redfin-employed real estate agents, people can search all the agent-listed homes for sale in the greater New Orleans area on and the Redfin iOS and Android apps.

         Caren Morgan will spearhead the Redfin business in New Orleans. Her career in real estate spans nearly 25 years, of which the past 17 were in New Orleans. Most recently Morgan worked for Top Agent Realty and Keller Williams.

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         “New Orleans is brimming with southern charm and hospitality,” said Morgan. “Redfin’s fun, quirky style and commitment to putting the customer first no matter what will resonate among residents and people moving to our great city.”

         Redfin began in Seattle in 2006 with the mission to reinvent real estate to benefit consumers, and has steadily expanded to 70 major U.S. cities. The Redfin model is different from that of traditional brokerages in how it combines its advanced technology with full-service agents who are paid a salary, receive benefits and earn bonuses based on customer satisfaction. All reviews for every Redfin agent are published on their online profiles.

         “From the French Quarter to the Garden District, New Orleans is a city unlike any other, rich in history and full of flair,” said James Marks, Redfin regional director. “Its local culture, warm climate and revitalized economy and infrastructure have made New Orleans one of the fastest growing cities in the country. We’re thrilled to offer Redfin’s technology tools and agents who are truly on your side to people buying and selling homes in New Orleans.”

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         Because most Redfin customers discover the company through its website, Redfin agents spend all their time working with existing clients and zero time looking for new business. As a result, Redfin operates very efficiently, and can pass along savings to its clients. For sellers, Redfin agents charge a 1.5 percent listing fee rather than the typical 3 percent while providing the complete home-selling service, including pricing and staging advice as well as free professional photography and marketing. Someone selling a $400,000 home with a Redfin agent would save about $6,000. To date, Redfin has saved its customers more than $200 million in real estate fees.

         With the arrival of Redfin comes a host of technology features that benefit both website users and brokerage clients:


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• Instant Tour Scheduling: Ability to instantly schedule a home tour with a Redfin agent with a single click from a browser, iPhone, iPad or Android app.

• Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.

• Redfin Hot Homes: Proprietary algorithm that indicates which homes for sale are likely to sell within two weeks.

• Redfin Home Value Tool: A more accurate way to find out what your home is worth using self-selected comparable homes for sale in your market.

• Search by School: Shows all the homes for sale served by a certain school with one easy search.

• Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.

• Redfin 3D Walkthrough: High-resolution, interactive views from every angle inside homes listed with a Redfin agent. (coming soon)

• Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.

• Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.

• Redfin Open Book: Reviews of lenders, inspectors and title companies for buyers and handymen, stagers and more with feedback from Redfin agents.   



         Redfin serves major markets across the U.S. and has closed nearly $20 billion in home sales. In 2012, Redfin was named one of The DIGITAL 100: World's Most Valuable Private Tech Companies by Business Insider.

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