NEW ORLEANS – Postlethwaite & Netterville, APAC (P&N), a leading accounting and consulting firm, unveiled its new corporate brand identity.
The modern brand includes a new logo, tagline and redesigned website showcasing the collective experience of the team and the firm’s approach to meeting clients’ individual needs, firm reps said. The new logo includes a symbol that combines the letters “P&N” to represent a “unified whole,” meaning the entirety of the firm is greater than the sum of its parts. “P&N: A Clearer Path” describes how the firm helps clients navigate through the clouded path of complex regulations, ever-changing technology and constantly evolving practices, firm reps said.
“Our new corporate brand represents the firm’s focus on creating simplified pathways for our clients,” said Rachael Higginbotham, marketing director. “It reflects the evolution of P&N’s diverse professionals and services, as well as the exceptional value we offer clients.”
In addition to the new brand image, P&N is consolidating the P&N Tech brand into the parent brand. Going forward, the technology subsidiary will be branded collectively as Postlethwaite & Netterville (P&N). As the firm’s services have diversified, technology has become more integrated into traditional services, and this change helps provide a seamless experience for clients, firm reps said.
“Our industry is very different than it was in 1949 when we first began,” said Bill Balhoff, managing director and CEO. “Just as our industry and the needs of our clients have evolved, our firm has changed, and it is time to update our brand to illustrate our progression. While we may look a little different, our core values remain the same. We are a firm focused on quality.”
View a video to see how P&N’s brand became clearer here
