Peggy Wooton – P.O.W.E.R.ful Woman

Owner, Fini Boutique | 6250 General Diaz, New Orleans


Run by Peggy Wooten and her partner, Danni Kuruda, Fini Boutique provides a one-stop-shop for fashion and beauty in Lakeview. Clients of Fini can receive an airbrush tan, a great outfit, a pair of shoes matched with accessories and get a makeup application — all in the same store. 


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Q: How were you inspired to start your business?   

I had always fantasized about owning a clothing store but never thought that dream would come to fruition. I was in the process of winding down my insurance business when this opportunity fell into my lap last December.


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Q: What were the biggest obstacles and how were they overcome?

After agreeing to purchase the store, the next step was financing. That’s when reality struck! I contacted a friend that is with Fidelity Bank.  This obstacle was hurdled in no time.


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Q: What local resources have you used? 

Danni and I both believe in using as many local resources as we can. Many of our jewelry vendors are from the New Orleans area. We have collaborated with local restaurants, area schools and participated in many community-based events to promote the local economy and generate our comradery between our neighbors. In doing so, it has helped grow our clientele. 


Q: What success have you had in the last year?

The store has had some of the largest months this past year since the inception. I feel that many new faces will now be clients forever.


Q: What is your big focus right now? 

As we move into the new year, our focus is on continuing to increase our client base.


Q: What is the best advice you ever received

Remember it’s RETAIL!!! Be prepared for the slow days of summer.



View the full interview with Peggy here. 



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