LAFAYETTE, LA — Lafayette-based Parish Parcel, a monthly subscription service offering curated boxes of Louisiana goods, is donating 100% of sales from a specially designed T-shirt to United Way of Acadiana for flood relief efforts.
The T-shirt, depicting a common sight of sliced drywall, represents the more than 50,000 homes in Louisiana that were destroyed by rising floodwaters. Parish Parcel reps said the design is also symbolic of the resilient people of Louisiana working together to rebuild in spite of so much loss.
“Parish Parcel is Louisiana through and through,” company founder Jaci Russo said. “Our products showcase the beauty and ingenuity of the state. Our goal is to help flood victims as much as possible. It's been devastating for our friends and neighbors.”
In addition, the September box shipped out by Parish Parcel will include Baton Rouge made products and Parish Parcel will donate a portion of proceeds to the Capitol Area United way.
“The hope is that we can promote Louisiana businesses and support the economy while helping Louisiana people get through this tough time,” Russo said.
Russo is also the CEO of The Russo Group, a strategic branding, marketing and communications firm with offices in New Orleans, Lafayette and Nashville.
Buy a T-shirt and sign up for the subscription service here.
