BATON ROUGE — The Origin Hotel Baton Rouge will open Dec. 6 at 101 St. Ferdinand Street in downtown Baton Rouge.
Owners of the property tout its proximity to downtown attractions and its boutique vibe. It has 87 guestrooms, including five top-floor suites and bunk rooms designed for families and groups. The new Passé restaurant will offer breakfast, lunch or dinner with an emphasis on Cajun-Creole classics.
The Thrash Group, a developer based in Hattiesburg, Miss., invested more than $15 million in the project. About half of that figure was spent to renovate a 50,000-square-foot property that has previously served as a Holiday Inn Express, the Baton Rouge Savings & Loan Association building, and the East Baton Rouge Arts & Technology School.
“Origin seeks to create deeper connections within the communities we call home,” said Braylon Hyde, general manager of the Origin Hotel Baton Rouge. “As the epicenter of south Louisiana, Baton Rouge is a bustling and tight-knit community anchored by its historic culture and popular events, making it the ideal location to expand the brand. We look forward to being part of the community and creating a gathering place for both locals and visitors alike.”
The Thrash Group handled the building’s renovation. The architect was iCON Architecture out of Kansas City, Mo. The interior design was a collaboration between the Thrash design office in Dallas and Ferriss and Company design studio from Jackson, Miss.
Thrash opened Origin Red Rocks in August 2018 in Golden, Colo. The brand’s second location opened in July 2019 in Lexington, Ky. The two most recent locations were opened in Westminster, Colo. in February 2021 and Austin, Texas in June of 2022.
The Thrash Group is led by founding partner Ike W. Thrash.
