NEW ORLEANS – Northwestern Mutual-Louisiana in New Orleans will join in the fight against childhood cancer on Fridays by hosting lemonade stands in the French Quarter, along the 500 Block of Royal Street, in partnership with Alex’s Lemonade Stand Foundation (ALSF) from Friday, June 10 – Friday, July 22. 2016, from 11:00 a.m. – 3:00 p.m.
Each year, Northwestern Mutual offices across the country host lemonade stands and other fundraising events with proceeds supporting ALSF. To date, Northwestern Mutual and its network have raised more than $10 million for the cause and helped to fund more than 105,000 of research to help discover life-saving treatments for children affected by the disease.
Northwestern Mutual launched its Childhood Cancer Program in 2012 to accelerate the search for cures to childhood cancer and to provide much-needed support to families battling the disease. Northwestern Mutual reps said they are also committed to helping ease the financial and emotional impacts of childhood cancer on families and children.
Founded by Alex Scott (1996-2004) in 2004, Alex’s Lemonade Days grew out of Alex's front yard lemonade stand. During Alex’s Lemonade Days, a national 3-day event that’s taking place this weekend, dedicated volunteers host thousands of Alex's Lemonade Stands across the country, with the goal of raising more than $1 million for childhood cancer research during the weekend. June 2016 will mark the 13th Annual Alex’s Lemonade Days and will continue Alex’s mission to raise money one cup of lemonade at a time, renewing her idea that any contributor, at any age, can make a difference.
To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $120 million toward fulfilling Alex’s dream of finding a cure, funding over 550 pediatric cancer research projects nationally.
