BATON ROUGE – Genevieve Silverman, president and CEO of Nexus Louisiana, announced the appointment of Na’Tisha Natt as director of marketing and communications.
“We are delighted to have Na’Tisha join the team,” Silverman said. “She is a proven executive with a track record of running marketing and communications for high-growth organizations. She shows a passion for entrepreneurship and public service.”
Natt will develop market positioning strategies and drive growth for NexusLA while creating collaborative relationships with entrepreneurs, investors, corporate sponsors, government officials and community partners. Before joining NexusLA, Natt was the director of public affairs for Louisiana Housing Corporation, the state’s housing agency dedicated to creating affordable housing solutions for Louisiana residents, and the director of marketing and communications for the Louisiana Small Business Development Center.
“Whether it’s affordable housing or small business development, it’s about empowering and uplifting people in the community,” Natt said. “I’m excited to build stronger entrepreneurial relationships that help accelerate tech-enabled companies across the state.”
Beyond her communications work in the private and public sectors, Natt launched the Brave & Beautiful Workshop, which partnered with Big Brothers Big Sisters of Northeast Louisiana to empower young women by improving their interpersonal and professional skills.
A native of Monroe, La., Natt holds a bachelor’s and a master’s degree in marketing from Southern University and A&M College and received executive training at the University of Notre Dame. She is a 2020 Leadership Baton Rouge alumna, was named a Northeast Louisiana Top 40 Under 40 Young Professional and is a member of Alpha Kappa Alpha Sorority.
