New Orleans Communications Firm Grows their Team

NEW ORLEANS – The Spears Group, a local strategic communications firm, announced the recent hires of Jessica Ragusa as public relations account manager, and Rebecca K. Roussell as director of special events. The announcement was made in a press release.

Ragusa is a New Orleans native, hailing from the Westbank. She earned her Bachelor of Arts in mass Ccommunications with a concentration in political communications from The Manship School of Mass Communications at Louisiana State University. Jessica most recently served as the deputy communications director for the Lieutenant Governor's Office. Throughout her career, Ragusa has specialized in media relations management, advertising, coordinating events and much more.

“It is always exciting and refreshing to join such a phenomenal company like the Spears Group,” said Ragusa. “I am so honored to be a part of this team of dedicated communications professionals, and I hope to add on to the amazing work that this company continues to produce.”

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Roussell is also a New Orleans Westbank native. Roussell received her Bachelor of Arts in mass communications from Dillard University before attending Roosevelt University to earn her Master’s in integrated marketing communications. She has spent the last eight years of her professional career based in Chicago, starting as an intern for Golin, a global integrated marketing and communications agency, and then moving on to work for Nielsen, a global market research company. At Nielsen, Roussell served as director of communications, primarily working on social media, media relations, marketing, and event planning. Roussell was promoted to senior director, a position in which she specialized in brand awareness, marketing, social media—developing and executing the company’s diverse thought leadership content strategy.

"I am extremely excited to join the Spears Group," said Roussell. "Cleveland has really done a tremendous job of bringing a different creative flair and ingenuity to New Orleans through his growing events portfolio. I am happy to be back home and will continue to enhance the creative experiences implemented through the company's signature events."

Both Roussell and Ragusa have received numerous accolades for their extraordinary work in their respective fields. Roussell has been listed as one of Diversity MBA Magazine’s Top 100 Under 50 Emerging Leaders, The Chicago Defender’s Women of Excellence, and most recently, Dillard’s Top 40 Under 40 Game Changers. Ragusa currently serves as a board member for the Academy of Our Lady and graduated from the prestigious Louisiana Tourism Leadership Academy.

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“We’re excited to welcome Rebecca and Jessica as our newest additions to the Spears Group family,” said Cleveland Spears III, president and CEO of the Spears Group. “As we celebrate our company’s 10th anniversary this year, I know both of these women will be instrumental in our continued success and 10 more years of Spears.

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