New Orleans Beverage Maker Mockly Releases New Flavor

NEW ORLEANS — The makers of Mockly, a New Orleans-born line of booze-free beverages, launched a new flavor called Madam L’Orange on Jan. 1.

“Mockly is on a mission to liberate spirited drinkers from the dull and lifeless world of beverages without booze,” said a Mockly spokesperson. “We’re for flavor lovers who know how to have a good time no matter what’s in their cup.”

Crafted by New Orleans mixologist Jesse Carr, the new flavor includes elements of smoked orange, cinnamon and allspice along with a “whisper of subtle golden honey and ginger.” Mockly co-found Aimée Sedky said Madam L’Orange has less sugar and fewer calories than previous Mockly flavors.

- Sponsors -

New York-based design studio Applied Design created the packaging, logo and branding for the product, which kicks off Mockly’s “Second Line” series of releases. Another flavor is scheduled to be released later this year.

“Named for the vibrant tradition of New Orleans’ Second Line parades, the new second line of Mockly ready-to-drink mocktail flavors capture the creative essence of the fast-paced, freeform, and celebratory brass bands that follow the procession,” said a spokesperson.

Led by Aimée Sedky and Tarik Sedky, Mockly debuted in 2020. The Sedkys said they sold out an initial run of 12,000 cans in four months. Although the company is headquartered in New Orleans, its products are manufactured in several other U.S. cities.

- Partner Content -

Entergy’s Energy Smart Program Brings Cost Conscious Innovation to New Orleans

Offering comprehensive energy efficiency at no cost to the consumer, Entergy’s Energy Smart program incentivizes Entergy New Orleans customers to perform energy-saving upgrades in...

“Our goal is to make Mockly the authority and first choice in the non-alcoholic space in New Orleans and across the Southeast,” Aimée Sedky told Biz New Orleans in 2022. “And we want New Orleans to become a leader in embracing mocktails as the fun, booze-free cocktail alternative.”

Digital Sponsors / Become a Sponsor

Follow the issues, companies and people that matter most to business in New Orleans.

Email Newsletter

Sign up for our email newsletter