NEW ORLEANS (press release) — Brand Society, a New Orleans-based advertising and media company founded in 2014, is celebrating its tenth anniversary. The agency, known for developing fully integrated campaigns for regional, national and international brands, has experienced accelerated growth in the last twelve months by landing partnerships with instantly recognizable brands, including New Orleans Tourism (New Orleans & Company), The American Express PGA Golf Tournament, Cuban Coffee Queen, Second Harvest Food Bank South Louisiana, Zea Rotisserie & Bar, JAMNOLA and the Tulane University Freeman School of Business.
The 2024 New Orleans tourism campaign, was created by Brand Society for New Orleans & Company. received national attention this month by being featured in “Ads of the World“ by Clios. The campaign showcases local talent, including Treme vocalist, songwriter and trumpet legend James Andrews, drummer Derrick Freeman and members of Soul Brass Brand, 2022 NEA National Heritage Fellow recipient Shaka Zulu, and the N’awlins D’awlins Baby Dolls. Videos feature music by Galactic, arranged and composed by local saxophonist, harmonica player, and producer Ben Ellman with a voiceover by local star Tarriona “Tank” Ball from Tank and the Bangas.
Being recognized by Ads of the World, a platform affiliated with the Clio Awards, is a significant achievement for creative professionals in advertising and marketing. This recognition highlights innovative campaigns that push the boundaries of creativity, storytelling, and brand communication on a global scale.
Along with video, the campaign is comprised of digital, radio and print advertising, and the agency created a full identity kit which includes a new logo. The work has been running in 27 key markets around the country and has appeared digitally around the world.
“Making a big difference in our native city has been a career-long mission. So, the honor of being selected by New Orleans & Company from amongst our peers has allowed our team to shine even brighter and help impact tourism, our biggest economic engine, positively,” said Brand Society Partner/CCO & Executive Creative Director Mike Rainey.
While developing the tourism campaign, Brand Society has continued its growth in the hospitality space in 2024 and launched a complete brand refresh and new multimedia campaign for the regional restaurant brand Zea Rotisserie & Bar. New websites will also deploy in the months to come for Florida-based Cuban Coffee Queen and Second Harvest Food Bank. A new student recruitment campaign for Tulane Freeman School of Business is scheduled to launch this fall.
