New and Notables: Liz Hefler

Greater New Orleans Regional Director, Hancock Whitney Bank

After 20 years working on the commercial banking side for Hancock Whitney Bank, including most recently as the group leader of middle market and commercial banking, Liz Hefler stepped into a new role as the bank’s Greater New Orleans regional president on August 1, 2023.

Established in 2011 through a merger of Hancock Bank in South Mississippi and Whitney Bank in New Orleans, Hancock Whitney Bank is headquartered in Gulfport, Mississippi and operates more than 230 financial centers throughout the Gulf Coast, including 47 in the Greater New Orleans area. Hefler works at the bank’s regional headquarters, located in the Central Business District.

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As Greater New Orleans Regional President, Hefler and her team are responsible for continuing to strengthen relationships with their longtime clients throughout the region while introducing Hancock Whitney’s broad spectrum of financial services to new individuals, families and businesses.

“[This role] will allow me to engage with my colleagues on a regular basis, which will make me a better and more informed leader,” she noted.

The New Orleans native, who attended Academy of the Sacred Heart, started out as a commercial banking trainee with Hancock Whitney in 2004 after graduating from the University of Virginia with a bachelor’s degree in economics. She also serves on the boards of several New Orleans area nonprofits, including the Bureau of Governmental Research and Stuart Hall School for Boys.

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Hefler said she is excited for the opportunity to help grow Hancock Whitney’s relationships with both their customers and potential new clients.

“I am privileged to work with a great group of bankers and clients, which makes it easy to respond to challenges as they arise,” she said. “Our plan is to strengthen relationships with our longtime clients throughout the region while introducing Hancock Whitney’s broad spectrum of financial services to new individuals, families and businesses.”

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