On Feb. 9, 2025, New Orleans will host the Super Bowl for a record-tying (with Miami) 11th time at Caesars Superdome. This colossal feat will occur as the result of a lot of work and support by multiple entities, especially the Super Bowl LIX Host Committee, led by the New Orleans Saints and the Greater New Orleans Sports Foundation. One of the founding sponsors of the committee is Entergy, whose executive vice president and general counsel, Marcus Brown, is serving as the chair of the host committee executive committee.
The all-volunteer committee is responsible for all aspects of the event, down to hotel blocks and tens of thousands of parking assignments, as well as garnering excitement and buzz ahead of the big game.
“There are a lot of people in this city who are excited about it,” he said of the big game. “So whatever work I have to do is going to be small in comparison to all the things that people are stepping up to do. I’m a bit of a coordinator, but there are people doing real work around this.”
In addition to hosting such a global event, the lasting impact after the Lombardi trophy has been claimed is not lost on Brown and his team.
“Every time you have a Super Bowl in your city, you’re auditioning to have another,” said Brown. “And the city, the state in particular, are focused on this economic development. You’re going to have all these owners and people from all over the world coming to the city. So, we’re trying to put together a plan that has an economic development component to it that goes beyond Super Bowl itself.
“This will be broadcasted to the world,” Brown continued. “Everybody has either been to New Orleans and will see us on TV, or they want to come to New Orleans. The value of coverage of the city for those two weeks is unmatched.”
