Market CEO/ LCMC Health
After serving for two-and-a-half years as president and CEO of University Medical Center New Orleans (UMC), on Jan. 1, 2019, Bill Masterton was promoted to a newly-created position — market CEO of LCMC Health. In this role, Masterton oversees the operational and financial performance of the system’s four adult hospitals: UMC, Touro Infirmary, West Jefferson Medical Center and New Orleans East Hospital.
“The goal is for LCMC to evolve into more of a system than a holding company of hospitals,” says Masterton. “This means we need the hospitals to complement each other and we need to consolidate our resources and coordinate our strategy.”
Masterton has spent more than 20 years working in healthcare. Prior to serving as CEO of UMC, he was the CEO at Piedmont Medical Center and Coastal Carolina Hospital — both in South Carolina —and chief operating officer and chief financial officer at Atlanta Medical Center.
In addition to helping LCMC evolve from a company made up of individual hospitals to a system with multiple care sites, Masterton says his other main focus is on improving patient safety.
“We want to increase our service levels, which will lead to a better patient experience,” he says, adding that all hospitals will continue to meet their community’s needs.
“That won’t change,” he says. “What we’re doing is a bit of a nuanced concept, but I think it’s the right one. I’ve definitely seen it work in other systems.”
