National Digital Health Companies Compete in the New Orleans Health Innovators Challenge Pitch Finale

NEW ORLEANS—The New Orleans Business Alliance, Blue Cross and Blue Shield of Louisiana and Ochsner Health System today announced the two finalists who will compete in the second New Orleans Health Innovators Challenge Pitch Finale. Details were shared in a press release.

Created in 2017, the New Orleans Health Innovators Challenge connects local healthcare businesses and stakeholders to high-growth startups, to accelerate investment in New Orleans’ growing health tech sector and, ultimately, to improve the health of local communities.

The 2018, the Blue Cross and Ochsner challenge featured diabetes care while this year’s challenge focuses on social determinants of health.

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The event takes place Wednesday, March 27, from 2-4:30 p.m. at the Louisiana Cancer Research Center. A biotech showcase featuring local innovators runs from 2-3 p.m., prior to the finale event. See schedule details here.

“We know that disparities in the social determinants of health –ZIP code, access to transportation, and food security – are as important in determining longevity as your genetic code,” said Quentin Messer, Jr., president & CEO of the New Orleans Business Alliance. “With this year’s Social Determinants Data Challenge, these two finalists will present their solutions for capturing this much-needed data to improve health at a population level. Healthier residents are able to create and benefit from a more vibrant economy.”

MedAux, a California startup with text-based application, and Phreesia, a New York company with a digital platform, will present their solutions to the Social Determinants Data Challenge for an opportunity to win up to $36,000 in project funding and access to the largest healthcare providers in the state.

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“We were thrilled to see such an enthusiastic response to our Social Determinants Data Challenge, and we look forward to hearing MedAux and Phreesia pitch their solutions,” said Blue Cross Executive Vice President & Chief Medical Officer Vindell Washington. “We and Ochsner recognize that innovation is critical to changing the way healthcare is delivered in our state, and this challenge is a great way to put innovation into action toward solving pressing healthcare problems.”

“Ochsner is relentless about seeking the latest breakthroughs in science and technology to save and change more lives in the communities we serve,” Aimee Quirk, chief executive officer, innovationOchsner. “We know the significant impact social determinants have on health outcomes, and this challenge allows us to crowdsource new solutions that will help us use this information to provide more holistic, personalized and proactive care.”

As the judges deliberate, attendees will hear from the winners of the New Orleans Health Department’s and University Medical Center’s Access to Care Challenge, Roundtrip; Lafayette General Foundation’s Real Time Results Challenge, CoHealth; and, Tulane Health System’s Affordable Choices Challenge, Symptify, with a fireside-style chat.

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Supporting partners of the New Orleans Health Innovators Challenge include: Lookfar, Omega Concierge Services, Stone Pigman Walther Wittmann, LLC, The Warehouse, Propeller, Launch Pad, The Shop at CAC, and New Orleans BioInnovation Center.


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