MPAA Chief Says Netflix Addition Makes Organization Stronger

LAS VEGAS (AP) — Motion Picture Association of America Chairman Charles Rivkin says Netflix's addition to the group makes the entertainment industry stronger.

Rivkin's remarks are a stark contrast to how the streaming giant is usually referenced at CinemaCon, the annual gathering of movie theater owners and distributors, who generally see the streaming service as a threat to their business model.

The MPAA chairman and CEO kicked off CinemaCon Tuesday morning in Las Vegas with his annual state of the industry remarks.

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Rivkin also touted the record 2018 box office year. The North American box office reached $11.9 billion and the global box office hit $41 billion last year.

That growth was helped by an increase in younger and more diverse audiences.

 

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