NEW ORLEANS — New Orleans advertising agency Morgan & Co. announces two recent additions to its roster of media experts.
Colleen McDonough – Digital Media Planner
As one of Morgan & Co.’s digital media planners, Colleen is instrumental in the overall strategy and performance of online campaigns. Day to day, she works with clients and account teams to formulate unique ways of connecting brands with audience segments across native, video, display, email and other digital channels. Previously, Colleen served WDSU-TV as an Account Executive, creating and selling broadcast and digital advertising strategies for brands throughout the region.
Britt Hafstad – Account Coordinator
Britt’s primary role as an account coordinator is to analyze consumer and market research to reveal patterns that brands can use to enhance their marketing efforts. Simultaneously, she works with client sales and conversion data to decipher trends in campaign performance, with the goal of pinpointing patterns that enhance media investment return.