NEW ORLEANS — On June 12, Luzianne launched its newest Southern Blends tea line. The maker of beverages and packaged goods is owned by Reily Foods Company, headquartered on Poydras Street.
The century-old brand’s new, fruit-inspired herbal tea blends include Honeyed Peach, Mint & Rose Blossom and Watermelon & Honey.
“In the South, flavor is everything,” said Courtney M. Cola, senior brand manager of beverages marketing at Reily Foods Company, in a press release. “As we walked down the tea aisle, we noticed that our favorite Southern tastes weren’t authentically embodied in the hot tea space. This was a unique opportunity that only Luzianne had the heritage to fill and was the spark behind Luzianne Southern Blends.”
Southern Blends is launching with a new logo for the Luzianne brand, which Cola said is a modern take on a legacy brandmark.
“Our refreshed logo is just the first step in the brand’s journey to reintroduce our Southern heritage story with our longtime fans,” she said. “Luzianne has a rich history and we’re excited to stir up how we engage and connect with tea enthusiasts. We know Luzianne fans are going to love what’s to come.”
The new products can be found online now and will be introduced at stores over the summer.
