Kristin Swanson Scott
Senior VP
Swanson Insurance Agency
What are you most excited about in the coming year?
The transformative role artificial intelligence will play in reshaping the insurance industry. For decades, our work has revolved around analyzing risk, tailoring coverage and helping clients prepare for the unexpected. With the advancements in AI, we now have tools that can enhance every step of that process.
AI-driven data analytics will give us the ability to anticipate client needs more accurately and provide solutions faster than ever before. For example, AI can streamline policy comparisons, claims processing and risk assessments, which means clients can make better-informed decisions in less time. It also opens the door to personalized insurance solutions that adapt as life or business circumstances change.
Beyond efficiency, AI is also improving communication. Intelligent automation can handle routine tasks, freeing our agents and service professionals to focus on building deeper, more meaningful relationships with clients.
What is the biggest challenge facing your industry today?
One of the biggest is navigating the balance between rising costs and maintaining affordability for clients. At the same time, clients’ expectations are evolving. They want not only competitive pricing but also faster service, more personalized solutions and clear communication. Meeting these demands while operating in an environment of shrinking margins is no small task.
Carriers and agencies are also under pressure to invest in tools that streamline processes and enhance the client experience. While these innovations are exciting, they also require significant resources and thoughtful implementation to ensure that technology enhances, rather than replaces, trusted human relationships that are at the heart of our industry
Swanson Insurance Agency, a HUB International company, has proudly served the New Orleans community and surrounding areas since 1985. As an independent agency, the company provides tailored, competitive solutions that protect what matters most, whether it’s homes, businesses, automobiles or families. Swanson’s recent acquisition by HUB International expanded its market access, strengthened the company’s back-office support, and enhanced its investment in technology, ultimately providing clients with more options and resources.
