Keep Louisiana Beautiful Hires DEVENEY

NEW ORLEANS – New Orleans marketing firm DEVENEY announced its newest partnership with Keep Louisiana Beautiful (KLB), a statewide anti-littering and community improvement organization. DEVENEY is contracted to work with KLB on marketing efforts through 2016.

         KLB initiated the search for a new marketing agency in January of this year. Four agencies presented for consideration and DEVENEY was selected to develop and lead the organization’s rebranding, advertising, media relations, social media and more.

         Upon being chosen, DEVENEY led KLB through its proprietary strategic planning and analysis session (COMPASSTM) to gain insights on internal brand perception. The session proved to be very successful, and through the information gained, along with secondary research, DEVENEY is underway in building KLB’s brand foundation and marketing strategy.

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         “We are beyond excited to partner with another organization whose ultimate goal is to better our great state,” said DEVENEY President John Deveney, ABC, APR, Fellow PRSA, IABC Fellow. “I know that Keep Louisiana Beautiful will be pleased with what DEVENEY has in store, and this will be a strong, mutually beneficial partnership for all of us.”

         KLB is a 501(c) 3 nonprofit organization affiliated with Keep America Beautiful. It is a volunteer-based service organization dedicated to achieving a more beautiful, litter-free Louisiana. Through a network of 39 active, local affiliates statewide, KLB focuses on litter prevention, waste reduction and recycling, and community greening.

         Founded in 1996, DEVENEY is an internationally renowned marketing agency known for formulating and implementing award-winning strategies. The firm specializes in three practice areas – LifeCARE (healthcare), LifeSTYLE and CRISIS/reputation management – and delivers marketing solutions through advertising, public relations, digital marketing and more.

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