Bonvenu Bank, formerly Citizens National Bank, is not just rebranding its logo and name; but reasserting its dedication to its loyal customers and its Louisiana home. After thirty-nine years of service, the new Bonvenu Bank offers a fresh face for a new era and invites neighbors, friends, families, and businesses to experience a different, more personal, and purposeful kind of banking.
Spearheading this rebrand is veteran banking executive James M. “Jim” Hudson, who opened Citizens National Bank’s first South Louisiana branch in 2021 as its President of their New Orleans Region. Formerly the founder and leader of Omni Bank for 23 years, Hudson is a widely celebrated professional in the local banking industry and a proven leader who heralds growth in both small and mid-sized businesses.
“It was important to differentiate our bank from the other banks in the state and region that share the name ‘Citizens’, says Hudson. “We are known for always being an agile, trustworthy, and community-driven bank. Our new name, Bonvenu Bank, is as unique as we are and represents the service we offer that makes us special.”
Bonvenu Bank’s mission continues to be the service and promotion of Jefferson Parish residents and small businesses. Since its founding as Citizens National Bank, this homegrown banking institution has been focused on helping small and medium-sized businesses achieve their goals while working with business owners to realize their dreams. A leader in construction and development lending, Bonvenu Bank has financed the construction of thousands of homes and millions of square feet of commercial real estate across Louisiana.
“Though the Bonvenu Bank brand may be relatively new to the New Orleans Region, our bankers want to be your financial partner through all the ups and downs of life,” says Hudson. “We hope to expose more clients to our unique customer-centric way of banking. We know they won’t be disappointed.”
3908 Veterans Memorial Blvd. Metairie, LA | 504-324-0080 | bonvenubank.com
