iSeatz Expands Leadership Team

NEW ORLEANS — Larry Wine and Dave Parsons have joined the executive team at iSeatz, a New Orleans-based provider of travel loyalty technology solutions for major airline, hotel and financial services companies. Wine is the company’s new president, and Parsons assumes the role of chief customer officer.

Wine and Parsons have been consulting with iSeatz since August 2023. Both are veterans of Bridge2 Solutions, an enterprise loyalty SaaS company acquired by InterContinental Exchange/Bakkt in 2020. They take on roles that were created specifically to accommodate their talents.

“Both Larry and Dave bring unique skill sets that will help us achieve our vision for helping brands drive loyalty through exceptional, connected experiences,” says Kenneth Purcell, CEO of iSeatz. “Collectively, Larry and Dave offer a wealth of experience and expertise that will help our company scale strategically and advance technologically.”

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Wine was most recently the COO of Bakkt following its acquisition of Bridge2 Solutions. Before that, he directed the global market expansion of Bridge2 Solutions, which included a strategic partnership enabling shop with points, health technology, and sports technology with Apple. Wine also was CEO of Paymetric, president of US operations for WorldPay, and president of Moneris US, a joint venture between the Royal Bank of Canada and Bank of Montreal.

Parsons joined iSeatz from his position as CEO of IMS, an emerging technology company specializing in bringing experiential content like golf and other outdoor activities to loyalty programs. Before that, he was the customer success executive for Bridge2 Solutions, which powered loyalty programs for seven of the top 10 North American financial institutions and two leading global airlines. Parsons also served as president of Citation Loyalty, a successful consulting practice focused on the rewards and loyalty market segment; and SVP of rewards operations and emerging markets product development at MBNA America / Bank of America.

“Dave and I are thrilled to formally join the iSeatz team,” said Wine. “We believe iSeatz has the potential to drive the future of loyalty and are excited to contribute to that vision. Together, we look forward to collaborating with the talented team at iSeatz to continue to deliver exceptional value to our clients and their customers.”  

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Wine and Parsons assumed their roles at iSeatz starting on April 1. Their appointment coincides with two other organizational changes: the promotion of Jasmyn Farris to president and Andy Hermo to chief operating officer. In her new role, Farris will oversee operations, as well as the technology and product teams, headed by Chief Technology Officer Mike Engelhart, and Chief Experience Officer Kevin Bess. Existing clients include American Express, IHG Hotels & Resorts, and Wyndham Hotels & Resorts.

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