Idea Kraft To Give Winning Business Free Brand Makeover

NEW ORLEANS – Idea Kraft, a New Orleans creative agency that specializes in branding, packaging and website design, announced its first Re-Kraft event in New Orleans.

         Idea Kraft reps will volunteer their time to help a lucky startup, small business, or nonprofit in the New Orleans area by providing a free brand makeover.

         Rebranding provides organizations an opportunity to refresh their image or refocus marketing efforts, and a fresh brand can help a company grow and succeed, bringing with it the community in which its located, reps said. To help an individual business or nonprofit, and the community at large, Idea Kraft has created Re-Kraft, a 48-hour branding event. After a successful event in New York this spring, through the company’s Binghamton, New York location, Idea Kraft is expanding the event to New Orleans.

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         All New Orleans-based small businesses, startups and nonprofits are encouraged to apply. After initial applications are submitted, a questionnaire will be sent to potential applicants. Three business will be chosen based on a number of metrics including need, openness to change and excitement for rebrand. A community based vote will decide the final winner.

         Re-Kraft will take place from Friday, Oct. 13 – Saturday, Oct. 14.

         The application process closes Friday, Sept. 22.

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