Iconic Retailer Rubensteins Celebrates 100 Years in Business

NEW ORLEANS — On April 12, owners of the iconic downtown clothier Rubensteins New Orleans celebrated the store’s official 100-year anniversary date with an event that drew family members, friends, elected officials and local notables.

New Orleans City Council members Lesli Harris and J.P. Morrell offered a proclamation. New Orleans Chamber of Commerce President/CEO Sandra Lombana Lindquist presented an anniversary plaque. And members of the Downtown Development District and New Orleans & Company were also in attendance. 

“Rubensteins has been more than just a store for our family,” said Kenny Rubenstein, chief experience officer and third-generation owner. “It has been a cornerstone of New Orleans’ vibrant community, reflecting the unique spirit and diversity of the city. We are deeply committed to various philanthropic efforts, contributing significantly to the city’s development and resilience, especially during challenging times such as natural disasters and economic downturns. Thank you to all who support us now and in the future. Here is to another 100 years!”

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Founded in 1924 by Morris Rubenstein, the business began as a haberdashery. It expanded its focus when Morris’s brothers Sam and Elkin joined the company. In the 1950 and 1960s, the business grew to fill six buildings at the corner of Canal Street and St. Charles. In 1971, Andre and David Rubenstein launched the All American Jeans sportswear label.

The business remains a family affair. Second- and third-generation members Andre Rubenstein, David Rubenstein, Niki Rubenstein, Kenny Rubenstein and Allison Marshall are all actively involved.

In February, the Rubenstein family opened The Rubenstein Hotel at 104 St. Charles Avenue in partnership with J Collection Hotels, owned by Joe Jaeger.

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The 40-room luxury boutique hotel is located on the upper floors of the six buildings that house Rubenstein’s clothing store.

“We are proud to showcase our family’s enduring commitment to downtown and the city of New Orleans,” said David Rubenstein when the hotel opened. “The hotel’s debut coincides with our centennial celebration of the downstairs store and is a continuing showcase of our commitment to the Canal Street corridor and tourism in New Orleans.”

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