NEW ORLEANS – IBERIABANK, the 129-year-old subsidiary of IBERIABANK Corporation, announced Laura Sillars as Mortgage Marketing Manager. She will be responsible for the marketing and communications plans for IBERIA Mortgage Company.
Sillars joins the Company with more than 25 years of professional experience in marketing media and operations. She most recently managed and operated The PACT, LLC, where she was responsible for all digital media marketing, overseeing branding and content as well as led direct-to-consumer and institutional marketing efforts.
Prior to that, Sillars spent 7 years at HGTV in Knoxville, TN where she was Vice President of Programming, creating and directing all content and managing the staff.
From 1993-2002, Sillars originated and produced The Oprah Winfrey’s Book Club, transitioning Winfrey from a talk show host into a household brand with international branding. She wrote scripts and generated millions of dollars for Random House Publishers with the introduction of The Oprah’s Book Club.
“We are very pleased to welcome Laura as a part of our New Orleans team,” said Bill Edwards, IBERIABANK’s Mortgage President.” She brings a wealth of knowledge in digital marketing to our mortgage efforts, which will contribute to continued growth of our mortgage relationships throughout the region.”
Sillars is a graduate of the Louisiana State University, where she earned a Bachelor of Arts degree in Journalism. She is active in the New Orleans community, serving on the Board of New Orleans Center for Creative Arts, Citizens for 1 Greater New Orleans, Board of Hermann-Grima + Gallier House and is past Board President of The NOLA Project.
IBERIABANK Corporation is a financial holding company with 320 combined offices, including 218 bank branch offices and three loan production offices in Louisiana, Arkansas, Tennessee, Alabama, Texas, Florida and Georgia, 22 title insurance offices in Arkansas and Louisiana, and mortgage representatives in 68 locations in 10 states. The Company has eight locations with representatives of IBERIA Wealth Advisors in five states, and one IBERIA Capital Partners, L.L.C. office in New Orleans.
The Company's common stock trades on the NASDAQ Global Select Market under the symbol "IBKC."