NEW ORLEANS – Andrew Hovet, a former executive at IberiaBank and Capital One, has joined retail bank marketing and distribution strategy company Novantas as a Director.
There, he will expand and strengthen the company’s marketing and distribution capabilities with his expertise in digital banking and distribution strategy, company reps said.
Over the past 25 years, Hovet has led significant distribution and sales transformation efforts in the financial services industry. At IberiaBank, Hovet was responsible for driving the implementation of a digital marketing, sales and servicing strategy across retail, small business, and for their contact centers, including the implementation of new online and mobile banking platforms for consumers and small businesses. He led the formation of a Direct Sales team responsible for all phone and internet sales of banking products, and the development of a new sales management process for Retail branches and business banking. At Capital One, he established and managed a customer experience function, a centralized customer onboarding team, and a dedicated Small Business sales and service team.
“Andrew is a great addition to our team,” says Kevin Travis, EVP and Head of the Marketing and Distribution Practice at Novantas. “The strategic value of bank distribution networks is under scrutiny, and adding Andrew’s skills and experience enhances our ability to help clients make the right decisions in this space.”
“The banking industry is experiencing unprecedented change with respect to physical distribution, digital banking and customer experience,” added Hovet. “I’m excited to join an organization with such a strong track record of innovating ahead of these changes and look forward to helping our clients move towards the network of the future.”
Hovet holds a BS in Applied and Engineering Physics from Cornell University.
Novantas is the industry leader in analytic advisory services and technology solutions for banks, company reps said.
