KANSAS CITY, MO (AP) — Hallmark Cards Inc. is creating three new independently operated businesses as part of a major reorganization of the greeting card company.
The company announced Tuesday that the new businesses are Hallmark Greetings, Hallmark Retail and Hallmark Home and Gifts. Each of the businesses will be led by a separate president.
Hallmark officials said the reorganization is expected to allow for more focused decisions to meet customer and marketplace needs in each business.
As part of the changes, David Hall, formerly president of Hallmark North America, will be president of the entire company, which reported 2014 sales of $3.8 billion.
The Kansas City Star’s Diane Stafford and Steve Rosen report the three new businesses join Crayola, Crown Media Holdings, Crown Center Redevelopment, and Hallmark International as separate businesses in the company's realigned structure.
