NEW ORLEANS – Gambel Communications, an award-winning New Orleans-based full service communications firm, is offering "Back to School" Training – an in-depth look into media relations, media training, social media strategy, strategic partnerships, digital marketing and nonprofit communications.
The 5 sessions will take place every Wednesday in August, at Youth Empowerment Project, 1600 Oretha Castle Haley Blvd., from 9:00 a.m. to 11:00 a.m.
The sessions include:
Media Relations/ Media Training Mix
Wednesday, Aug. 3
9:00 a.m. to 11:00 a.m.
Polish your interview skills and get first-hand information on how to secure media interviews and prepare for them. This session will cover how media relations has changed in the digital age and what you need to know to capture media’s attention. Topics include: how to stay on message; voice quality, body language and appearance and other tips to reduce stress and increase success during an interview.
Social Media Strategy
Wednesday, Aug. 10
9:00 a.m. to 11:00 a.m.
In an ever-evolving world of instant digital communication, how can your business stay relevant – and on which platforms should you focus your efforts? Learn just what a social media content strategy is and how to properly cultivate it based on your brand and your audience – and discover how to use analytics provided by Facebook to inform its creation. Walk away from this session with a deep understanding of using your audience’s personalities and desires to effectively communicate with them, no matter which social medium(s) your company is using.
Strategic Partnerships/ Great Connections
Wednesday, Aug. 17
9:00 a.m. to 11:00 a.m.
Paying it forward can pay off big for many corporations and small businesses. Learn what makes powerful partnerships work – both for business and for nonprofits. The session will offer tips and examples on how to approach corporate giving and leverage it for gain both with community relations and media relations. Gambel Communications is passionate about putting people and ideas together and will offer concrete steps to take when building powerful partnerships that are mutually beneficial and sustainable.
Digital Marketing
Wednesday, Aug. 24
9:00 a.m. to 11:00 a.m.
SEO. Email marketing. Banner ads. Social media. The world of digital marketing efforts can be overwhelming, and learning how they work in unison takes time. The good news is that these tools allow us to analyze and understand our marketing campaigns – what’s working and what isn’t – in real time. This crash course in digital marketing will guide your company’s strategy in effectively utilizing online resources to drive consistent, coordinated messaging. In a time where consumers seek out brands that they trust more than ever before, you’ll learn how to use ROI tools that extract value and drive results.
Promoting Your Nonprofit on a Shoestring Budget
Wednesday, Aug. 31
9:00 a.m. to 11:00 a.m.
Strong marketing communications can greatly increase your nonprofit’s fundraising success and help you to better carry out your programs. But with limited time and resources, how do you put a strong marketing communications program in place? Let us take you through tried and true best practice recommendations to enhance your program and maximize your development efforts.
The cost is $50 per each session, or $200 for all 5 sessions.
Limited spots are available.
View a video about the sessions here
