Four LA Organizations Launch Post-Katrina ‘Thank You’ Campaign: #xoxonpo

NEW ORLEANS – Baptist Community Ministries, The Catholic Foundation Archdiocese of New Orleans, the Greater New Orleans Foundation and United Way of Southeast Louisiana are partnering for the launch of a communications campaign to give thanks to all the nonprofit organizations and their thousands of supporters who worked tirelessly to help the Greater New Orleans area rebuild and recover post-Hurricane Katrina.

         In the last decade, nonprofits have raised hundreds of millions of dollars and their volunteers have logged more than a million volunteer hours to help rebuild lives and communities.

         Designed by Peter Mayer Advertising and produced in commemoration of Katrina 10, the campaign is titled #xoxonpo. NPO stands for nonprofit organization.

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         “Nonprofits were here helping people from all walks of life before, during and after the storm and will always be here as long as there is a need for our services,” said Michael Williamson, President and CEO of United Way of Southeast Louisiana. “We aspire to a brighter future for all.”

         The 30-second video that was created as part of the campaign to describe how Katrina changed the New Orleans area has begun airing on eight local television stations and can be seen through various digital news media outlets.

         Additionally, a social media campaign invites the public to share the love and feeling of appreciation for their favorite nonprofits by using hashtag #xoxonpo. The public is encouraged to thank their favorite nonprofit by sending an image and/or a message via Instagram, Twitter, or Facebook.

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         “Nonprofits were working tirelessly in our region before Katrina,” said Albert Ruesga, President and CEO of the Greater New Orleans Foundation. “After the storm, they helped transform our community.”

         “It’s important to bring awareness and hold up the exceptional work performed every day by our local nonprofit heroes,” said Charles Beasley, President and CEO of Baptist Community Ministries.

         Orleans Parish alone has 1,700 registered nonprofit organizations that provide many programs to benefit the community. Feeding the hungry, housing the homeless, and caring for the sick are just a few of the valuable services they perform.

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         “I shudder to think what would happen to New Orleans if our nonprofit organizations had not aided in our recovery,” said Charles Heim, Executive Director of The Catholic Foundation. “From reopening schools to offering a variety of social services, our nonprofits have played a crucial role in helping New Orleans residents rebuild their lives. For that we owe them collective thanks.”

         View the video here




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