Fit NOLA, Whole Foods Market, Humana Rock N’ Roll New Orleans Launch Healthy Hero Program

NEW ORLEANS – Mayor Mitch Landrieu’s Fit NOLA initiative and Whole Foods Market together launched Healthy Heroes – a program to celebrate community members leading healthy efforts across New Orleans. The Healthy Hero program will give New Orleans residents an opportunity to receive recognition for their work in creating a culture of health within the metro area. Fit NOLA and Whole Foods Market aim to improve health outcomes for residents by promoting the resources and opportunities to access physical activity and healthy nutritional avenues.

         "Fit NOLA creates cross-sector partnerships that identify and assist residents with connections to healthy options," said Charlotte Parent, director of the New Orleans Health Department. "With services and commitments from Whole Foods Market and the Humana Rock ‘n’ Roll New Orleans Marathon, the city can celebrate and recognize those that take action and help reach our goal of becoming one of the top ten fittest cities in the United States."

         Each month, residents are invited to nominate a Healthy Hero online before the designated deadline for a chance to be selected as that month’s sole winner. Nomination questions focus on the environment Healthy Heroes create for themselves and others. Healthy Heroes who are selected each month will receive recognition from the Fit NOLA partnership, a Whole Foods Market gift card paired with a healthy-eating tour of Whole Foods Market’s Broad Street location, and a complimentary entry into the Humana Rock ‘n’ Roll New Orleans marathon, half marathon or 10k races.

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         The first nomination deadline is Friday, June 19.

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