METAIRIE, La. – This summer, Lakeside Shopping Center will be home to new Abercrombie & Fitch and Hollister Co. storefronts.
The stores, owned by the same parent company, will be located in the main mall across from the food court. The Abercrombie & Fitch location also will house Abercrombie Kids, new to the mall.
Abercrombie & Fitch left Lakeside several years ago. Hollister’s current location is still open in the Macy’s wing of the shopping center. It’s one of the few Hollister storefronts that still has a porch on the front of it.
The new Hollister store under construction will feature the brand’s new beach house design. Abercrombie also is turning the lights up.
“The old Abercrombie & Fitch stores were dark and closed off with shutters,” said Erin Graham, Lakeside Shopping Center marketing director. “In recent years, they have reinvented themselves with a new store buildout that is more bright, open and welcoming. The brand’s merchandise mix has also evolved. We feel that this new design and merchandise mix will resonate with our customer base and is sure to be a success.”
Abercrombie & Fitch sells apparel and accessories for men, women and kids. It operates more than 750 stores under its brands across North America, Europe, Asia and the Middle East.
The brand — which traces its origins back to the late 1800s — was popular with teens in the early 2000s and then fell out of fashion in the 2010s before staging a comeback. The brand’s sales have exceeded Wall Street expectations in recent years.
“We are excited to partner with these brands to offer our customers quality apparel and accessories for men, women, teens and children. Lakeside Shopping Center is committed to creating a first-class shopping experience for the entire family and these brands support our mission,” said Erin Graham, Lakeside marketing director.
Lakeside Shopping Center features more than 100 stores and is anchored by Dillard’s, Macy’s and J.C. Penney. It is the largest mall in the Greater New Orleans area with over 1.2 million square feet of retail space.
