Episode 299: What Do Small Businesses Need to Know About Working with Content Creators?

Digital content creators wield influential power in the marketplace — power that local businesses, understandably, are looking to harness. But how do you find the right creator? What’s the difference between an influencer and a content creator? And what are some common mistakes and misconceptions to avoid? How much should you expect to pay? Bianca Cook, founder of The Nola Collective shares everything businesses need to know.