Louisiana needs a population and workforce boost — both of which are being addressed by an organization founded last summer called The Boot. CEO Ben Armstrong explains who is involved and how local employers can get in on the action.

about
Ben Armstrong is the CEO of The Boot, a nonprofit organization dedicated to recruiting and returning military veterans to Louisiana after their service. With nearly two decades of leadership experience, Armstrong brings a wealth of knowledge from his time in the U.S. Marine Corps, where he managed aviation missions and oversaw $52 million in assets. His work in veteran services has been impactful, including his leadership at NextOp, where he successfully helped over 4,000 veterans transition into civilian careers.
As a Bush Scholar from the George W. Bush Presidential Leadership Institute, Armstrong is committed to advancing opportunities for veterans and strengthening Louisiana’s workforce and communities. His deep connection to the state fuels his mission to support those who have served.
Armstrong lives on the Northshore with his wife and two young daughters. He loves Louisiana for its diversity, appreciating the unique customs and traditions that each community proudly upholds. This connection to Louisiana’s culture and people is central to his work at The Boot, as he strives to make the state a welcoming home for veterans and their families.