Leaders at LWCC, the state’s largest workers comp insurance provider, have spent the past four years rediscovering their company’s purpose — and it is paying off.
On this week’s episode, LWCC Chief Strategy Officer Seth Irby and business consultant Lauren Hatcher share what they’ve done, how they did it, and the amazing results they’re seeing.
about
Seth Irby joined LWCC in 2019 to lead the company’s repositioning as chief marketing and customer experience officer. With the launch of Louisiana Loyal — a movement to celebrate and elevate Louisiana — Irby guided a transformation of the company’s marketing, branding, customer experience and sales approach. He also spearheaded the development of the company’s innovation department to bring human-centered design to decision making across the organization.
Irby was elevated to the role of chief strategy officer in 2023 to focus on developing and implementing corporate strategy grounded in LWCC’s purpose of helping Louisiana thrive.
_
Lauren Songy Hatcher is a business consultant focused on utilizing purpose to help companies thrive. With over 20 years of experience, she has worked with companies of all sizes — from nonprofits and associations, to startups and small businesses, to large and international companies. She has held roles in operations, marketing, business development, public relations, and account management.
Hatcher offers a proven approach to identifying and integrating purpose and position to increase performance. She is also able to provide executive-level support to companies seeking to focus on initiatives that are not urgent today, but critical to long-term success. With discipline and creativity, she guides teams through the planning and execution of even the most cumbersome projects.
Currently, Hatcher works with LWCC as part of the strategy team. In this engagement, she works closely with the chief strategy officer to build and implement a new strategy department for the organization, which builds on the company’s purpose and position.
Prior to consulting, Hatcher served in leadership positions as chief of staff for the Baton Rouge Area Chamber and vice president at WHLC Architecture. She graduated summa cum laude from Louisiana State University.
