NEW ORLEANS — On April 17, DoorDash released a report that it says shows how alcohol delivery has helped Louisiana merchants grow their businesses and created more earnings opportunities for its delivery drivers.
“Consumers today now have more options than ever when it comes to safe and responsible alcohol delivery, helping to drive growth,” said a spokesperson for the San Francisco-based technology company in a press release.
According to the report, Louisiana saw a 200% increase in the number of merchants selling alcohol on the platform last year.
“The number of merchants in Louisiana selling alcohol on our platform has more than tripled—one of the highest growth rates we saw on our platform among any state,” the spokesperson said. “It’s clear that there has been a demand for a safe, responsible way to have alcohol delivered, and we’re proud to provide Louisiana customers with that option.”
The company also claims that “dashers” — its term for delivery drivers — in Louisiana earned 51% more on deliveries that included alcohol versus those without.
Nationwide, the number of total merchants selling alcohol on DoorDash in the United States increased by 37% in 2023, according to the report. Nearly 1 million dashers completed an alcohol delivery for the first time, and they earned, on average, nearly 20% more on deliveries with alcohol compared to deliveries without.
“We hear from small businesses that they are always looking for new services to offer consumers, and responsible alcohol delivery is one way for them to do just that,” the spokesperson said.
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